What can go wrong with Spotify? It is a product which is trying to provide the music to the listeners around the world without much hassle of juggling between multiple apps limited by the licensing roadblocks between different producers.
But is this what it looks like?
Spotify is a business like any other which charges the consumers for the subscription, and try to balance the cost against it. Which is perfectly alright until the balance moves in a direction of some practices where rather then providing the right music, it tries to start maneuvering around the user behavior to make more money. Which is where the object of business dilutes when the product makes more money and the artists are left with no to very low portion of the overall earnings.
And really, the competition for Spotify is not the other similar business but the user's attention. There will be a whole team at Spotify dedicated to user engagement but how much it can acquire from a user's time, and is there any limit?
Why the users will engage to an auto play rather then actually choosing the music that they want to listen? The answer lies in not being thoughtful about what we're consuming, and that is true for everything we consume. We read the books recommended, watch a movie, keep watching photos/videos on YouTube, TikTok, Instagram and all the similar platform. Just scrolling without actually registering what we're consuming or something which gives a quick satisfaction.
There is nothing like a perfect playlist unless you know what you want to listen.
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