This book started on a positive note but you can hear a lot of conspiracy theories in the background of this content. The idea of richest families or the biggest companies running the world is an old theory and never sticks.
Of course, big tech companies are very big and have so much information about people which can be used in various ways to influence a larger population but in the end these companies have their own demons to hunt. Their prime motive is to make more money. And to serve this purpose they serve a lot of masters. Not just the buyers or advertisers from a brand but for them anyone with money is a client.
There has been more awareness about how big the companies can be, and the arguments in favor of taking stringent actions to rein in the irresponsible hunger for growth is growing bigger. These companies do take advantage of various loopholes in the system, and influence the policy makers to stay on their side but this is not something new. This has been always the case with big be it power, people or companies.
The solution proposed in the end doesn't sound very practical and it is demeaning to call the individual users of the products from these companies as surf.
Peace